Draw Customers Closer to Your Brand with Storytelling
Using narrative to develop content for marketing creates a lasting impact and builds credibility with customers We just came across a great article we’d like to pass along: “The Nitty-Gritty of Brand...
View ArticleGet Clued In on What Content Marketing Can Do for Your Business
Infographic from Matthew Schwartz captures highlights of Wishpond’s release of the State of Content Marketing 2013 If you’re still not clear on what content marketing is or how it can build your brand...
View ArticleOriginal Content: Heineken drops a winner with branded content for sharing
Heineken’s new campaign to bolster brand awareness rewards those willing to drop their plans and take their chances on an unknown destination with an exhilarating game of Departure Roulette In an...
View ArticleContent Continues to Rule
We’ve been saying it for some time now: if companies want brand traction, they need to be thinking about how to create great content that can be shared across their brand’s channels and platforms. Yet...
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